Great SEO Basics
Stephanie Nakano • November 5, 2017
SEO for Dummies, 6th Edition
SEO FOR DUMMIES CHEAT SHEET
From SEO For Dummies, 6th Edition
By Peter Kent
Search Engine Optimization (SEO) is a strange business. It’s full of conjecture, misinformation, and snake oil. SEO businesses are 80 percent scam, so if you hire someone to do it for you, you’ve got one chance in five of things going well. Therefore, you need to understand the basics of SEO so that you can either create a search engine–friendly website yourself or find a firm that knows what it’s doing.
